Guys, I have a serious problem. Whenever i think about writing a post; the only topic comes to my mind is Mumbai! But this time I am going to write about not Mumbai; but Mumbaikars who are a part of an industry - the film industry.
We Indians are crazy to a greater extent. we love our cricketers and stars to an extent that we literally worship them. There are so many places in India where the stars' temples are built too. People sing Aartis for them. Well, they are regular aartis in which the Ganesh Deva is replaced by Rajni Deva or Amitabh Deva. I have even seen those innocent village people touching the feet of stars who played Ram and Seeta. but that's altogether a separate post topic (not that I am going to write about it!)
But again coming back to building temples and worshiping stars; this used to happen a few years back when they were doing films and an ad or two. But not anymore. These days; even if someone decides to worship; he will change his mind after seeing them endorsing briefs and vests!
It is a trend these days - bigger the star; worse the products they endorse. That thanda thanda cool cool Navaratna oil ad or the chavanprash ad; the stars are seen everywhere. Kachcha to car; talcum powers to detergent bar and what not.
Once there was a trend of endorsing liquor. All the superstars endorsed the various liquor brand. These days too; the stars endorse them under the covers of soda, cds and cassettes, mineral water etc. all.
This was also not sufficient for them; when they started screaming out loud the slogans of "Ye aaram ka mamla hai" and "sona de surakshit tan aur chandi de tez dimag" (I will translate these if you want me to. Please mention it in the comment). But all the limits were crossed when they started featuring in a fairness cream for men ads! And here we girls still dream of a tall, dark and handsome man. Ab bolna padega - tall, fair and cute (and straight) man. The calculations of an average man spending how many hours in front of mirror gets on your nerves!
The only product that our male actors do not endorse is a sanitary napkin. but that day is not too far when you will see them turning blue ink liquid into jelly; since they have already taken bath in a tub while endorsing a soap!