Movies! Most of us love watching them, discussing them, and well sometimes we even end up changing our style to look like our favourite actor/actress; and behave like them too! I know you won’t agree with me on this point; but how many of you have shifted to bigger for your face sun glasses; or a huge bag in which your three bags of regular size can fit!
Sometimes, these stars use various publicity stunts to make certain accessories famous; and what not. Our brain stops working after looking at those promos that promote jewellery, clothes and products! But this post is not about fashion trends that we follow after watching movies. This post is indeed about the kind of publicity stunts the bollywood use to promote their upcoming movies etc.
There was a time when the only medium of publicity was the posters of that movie outside theatre. And these days there is publicity of the upcoming movies are done through all possible mediums that you can think of! All the news channels show them, all the serials and reality shows have stars in them, posters at each corner, free distribution of cds, lucky draws, premieres promising a live performance by the leading actors, newspapers, and what not! Not that I watch any of these soaps or shows, nor I have attended a premiere show, for it always starts at least 2 hours behind schedule; but i do have to tolerate the discussion about the movies as well as stars and their various methods to give more and more publicity to their movies.
The latest one in news is three idiots! Whenever I switch on the television, I see many products using “All is well” as their tagline. Well there is a song in this movie with the same title line! And Amir Khan in his different looks is seen everywhere; from a farmers house to hunting for Saurav Ganguly. He is looking for Ganguly in altogether a different look – long and unkempt hair, beard and what not – still you can make out it’s Amir; and we are idiots because we recognized him!
There is another method that they have used this time. I spotted it while travelling by an auto. The auto ahead of me had “Capacity – three idiots” written behind it! I couldn’t stop myself from laughing. I even managed to click that image. Then I spotted three people sitting in that auto; yes three idiots, and i so wished for a transparent cover for that Auto so that I could have clicked three of them with three idiots written behind their back. Ah brilliant idea and I don’t share it? I immediately called my friend and laughed about the whole thing like I had actually got my wish fulfilled!
I reached home, paid the autowala. He took the payment and grinned at me. I asked him the reason behind his grin. He counted the money and told me; "Madam, look behind my auto!"